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Real estate photos make online home
listings stand out
WASHINGTON – July 13, 2009 – Research from a number of sources,
including the National Association of Realtors® (NAR), supports the
argument that property listings posted on the web with accompanying
photographs are more likely than those without to attract buyer
attention.
That being said, real estate professionals stress the importance of
well-taken photos, which will make a home more competitive than one
represented by poorly composed, dark and blurry pictures.
“If a buyer is coming from out of town and they have two days to
look at houses, which 10 do you think they’re going to ask the agent
to show? The ones that look good,” says Concord, N.C.-based property
photographer Jim Schmid. “People make the decision in one to two
seconds about whether they’re going to click on that house.”
Lyn Briggs of Allen Tate Co., whose photography needs are handled by
Schmid, agrees.
“Getting good photos up there (on the web) is important, but you
don’t want to haphazardly put them in there,” she says. “In this
market, it has to be in the best condition it can be.”
Briggs and Schmid say that, ideally, the exterior of a home should
be photographed on a day when the sun is shining on it; but the
picture-taker should ensure that a shadow falls on the lens to avoid
glare and sun spots. If the weather is not accommodating, the shot
should be overexposed, then lightened or darkened as needed. Schmid
and Briggs also recommend using a wide-angle lens to capture as much
of a room as possible in one shot; focusing on the home’s best
features, such as a luxurious master bathroom; and either using a
tripod or holding elbows into one’s sides to straighten the camera
out and avoid crooked photos. What should not be a focus, they add,
are pictures of the home seasonally decked out – although photos of
a nicely manicured lawn and blooming plants are a good idea.
Lastly, agents can consider outsourcing the photography work to a
professional, who can get the job done in about a half-hour for as
little as $100.
Source: TampaBay.com (06/27/09) Bolling, Christina
© Copyright 2009 INFORMATION, INC. Bethesda, MD (301) 215-4688 |
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